spotify social

THE BRIEF

The goal was to build a social feature designed to make Spotify more interactive and community-focused. The idea stemmed from a fictional design brief to solve two key problems:

  1. Many users, especially students, struggle to share music directly through the Spotify app.

  2. Spotify lacks built-in tools for social engagement, leading users to rely on external platforms.

THE RESULT

My design solution addressed these challenges by introducing features that:

  1. Encourage social music sharing within the app.

  2. Foster collaboration through real-time group listening experiences.

  3. Directly connect users’ social activities to Spotify’s ecosystem to increase Student Premium subscriptions.

Blueprint

Timeline

Processes

Figma

All By Myself 🎵

Wireframing

Lo-fi Prototyping

Hi-fi Prototyping

3 weeks

Team

Tools

Outcomes

Users can now interact within the Spotify app without needing external platforms.

Simplified the process of recommending songs or playlists to friends.

Introduced real-time group listening to build a sense of community.

Rectangle-4.png
9.png
Rectangle-5.png

A Little Wiser

How to design for both user engagement and business growth simultaneously.

Insights into social feature design, emphasizing group dynamics and real-time collaboration.

An understanding of balancing creative vision with technical constraints in a hypothetical engineering environment.

An ability to craft user-focused solutions that integrate with an established brand ecosystem.